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Topic: NY Times Movie Ads
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 08-24-2019 09:49 PM
quote: Terry Monohan
I think the computer/internet killed the nice art that you would see each week with these newspaper display ads along with the classic one sheets that every cinema had in their small window lighted display cases out front. Most new multiplex theatres these days have no plastic letters or even a marquee to show you outside what is playing inside.
In terms of theater signs and marquees, it's not just practical to put a marquee with thick slotted Wagner letters on metal rails and expect to list every show that's playing at the theater. Modern theaters have more screens and often have more than one movie doubled up on the smaller screens. A big LED jumbotron display would be a great alternative. Some major movie theaters (like the El Capitan) have them built into ornate marquees. But the cost is pretty substantial.
I do think movie theaters need to work harder on their branding and spruce up their on premise signage. I love tall vertical blade signs on movie theaters, especially when mounted above an attractive marquee. That approach doesn't work everywhere. Nevertheless, I think more has to be done than just mounting some lighted letters on one side of a big cube-looking building.
The Internet certainly did help kill big movie ads in newspapers. However, the newspapers themselves are a culprit too. What did they do when readership was declining? Logically one would think they would lower their ad prices to make them more attractive. But no. The fuckers raised their prices. Big time. All across the board, from big papers like the NY Times all the way to small town papers. That radically sped up the process for theaters to virtually abandon newspaper advertising.
The movie studios and their marketing departments weren't of much help either. It's one thing to run a huge full page movie ad in the NY Times when the poster is a great looking piece of illustrated art from someone like Drew Struzan. These days most movie posters are very unremarkable. They're mostly just Photoshopped images of actors' heads. That has been a problem for 20+ years now. Even if you have a movie poster image that is honestly creative in its concept, the image is "tuned" for display at small sizes. We're talking thumbnail images for everything from a movie chain's ticket ordering app to the rows of thumbnail images in streaming apps like Netflix. Nothing is being designed specifically for a 27" X 41" one sheet anymore. The shit is more for people's phones now.
quote: Marcel Birgelen
It's a bit frightening, because real journalism simply cost real money to do so. Real journalism also comes with some responsibility. The responsibility to mostly get it right and face potential consequences if you don't honor that responsibility.
No one wants to pay for real journalism anymore. "The Fourth Estate" is far less powerful than it used to be.
Many local newspapers (such as the one in my town) are mere shadows of their former selves. Many staffers have been let go. The pages of our local paper aren't even composed here in my town. Page layout workers in some other state do that work, along with the page layout duties for various other cities and towns. That's just the grunt-level work. Actual journalists are all but gone. There's no one doing any investigative work to uncover illegal abuse and maleficence happening locally. I don't even know how they manage to write the shit that goes into the paper as it is. Most of the pages are filled with wire stories from AP or UPI that I already knew about yester-fucking-day.
Newspapers used to be one of the watch dogs looking out for the little guy, ready to expose wrong doing from crooked politicians, mobsters, businesses doing sleazy things, rogue cops, etc. With local newspapers in serious decline there is nothing out there to replace that. Social media sure as hell can't do it. No hope at all there. There's zero credibility with any social media platform.
In the end I think we're just setting things up bit by bit to turn what was a free country into a banana-republic style police state.
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