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This topic comprises 2 pages: 1 2
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Topic: A case for why Mel Gibson should break another Hollywood formula and should ....
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Kamakshipalya Dhananjay
Expert Film Handler
Posts: 190
From: Bangalore, India
Registered: Aug 2002
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posted 02-27-2004 07:26 AM
A case for why Mel Gibson should break another Hollywood formula and should please some/many exhibitors and patrons.
Well, the topic did not indicate anything about DTS. But this one is essentially about it. About the DTS Audio Discs.
There has been so much discussion so far on whether Studios should let needy exhibitors download DTS audio files off the net and burn their own discs.
The time to put that longstanding demand to fruition has now come, I think.
We all know that so many are people are visiting theatres to watch PASSION for the first time. If they were to visit halls that feature DTS only (which, in my guess, amounts to several of them) format and find that the sound playing there is no digital thing (as their own experience, not as being told they are not hearing good enough sound), these folks may not be excited or pleased much about their turnaround.
Exhibitors in the North America have every responsibility to please such rare folks. The least that can be done by exhibitors is to play the film only in digital sound. All those exhibitors that need the DTS discs are definitely not served with discs, even when they do put in a request for it.
Is it not this just the right time to ask Mel Gibson to break inertia and irrational fears among Hollywood studios by himself enabling North American exhibitors to access the DTS audio files of the PASSION from the internet and download the same where needed. Of course, stringent protocols and standards will need to be put in place. The argument has never been about it. Because there can be no argument over it.
There are strong indications that the turnout for PASSION will hold on for several weeks. So, it is never too late at all to do it.
Besides, unlike any other film produced before, the language in this film comprises of two dead/extinct/dwindling languages and so, any executive that excessively worries about the sound content becoming available to pirates should know that this movie is a different bird altogether. I admit however that the soundtrack sales for PASSION has skyrocketed since the release of the film.
But then, fears of content becoming available to pirates is simply exaggerated when it comes to denying exhibitors the opportunity to play films with DTS discs, primarily because the proliferation of DTS discs simply happen on the day of release itself and the problem is simply one of non-reach of discs to needy exhibitors. We should always know that making content as such, available online is no more dangerous than the proliferation of discs such way.
A time always comes to cast off all that is irrational and stands in the way of serving a genuine need. Lets ask that PASSION pave the way this time.
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