Originally posted by Marcel Birgelen
Originally posted by Marcel Birgelen
Originally posted by Marcel Birgelen
Having exclusive typefaces will always mean paying extra for it. If the typeface is either free or relatively cheap to buy then anyone can use it. The ultimate act is commissioning a type designer to create custom typefaces for exclusive use in-house. Gotham started out that way as an in-house typeface for GQ magazine before it was made commercially available. There are many other examples of this. The Subway restaurant chain updated its branding a couple or so years ago, which included adding a couple in-house sans serif fonts called "six inch" and "foot long."
Originally posted by Marcel Birgelen
Comment