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Before we talk about the best, let's talk about the business. In March of 2020, the pandemic closed down more than 90% of American cinemas. Today, most of those theaters are open again. But until the last couple of weeks, audiences have only been trickling back. "Spider-Man: No Way Home" changed that, mostly for Spider-Man...
Industry analysts say that one reason "Spider-Man" has taken in a billion dollars in the midst of a pandemic surge is that its audience skews young and male. That's the crowd least likely to avoid movie theaters because of COVID.
Older audiences have been more cautious. And as a result, a lot of films targeted at folks over 25 - well-reviewed, theoretical crowd-pleasers - haven't had crowds to please. What are known as event films have been doing just fine, though. With help from Marvel, James Bond and the "Fast And Furious" crowd, this year's box office is more than double last year's, and the film industry analysts at Gower Street Analytics are projecting those numbers will double again in 2022 with such potential blockbusters as "Black Panther 2"...
...Not to mention the first of several long-awaited "Avatar" installments. If box office does double next year, that would get worldwide attendance back to roughly 80% of pre-pandemic levels. To get back to full strength, attendance at some non-event films, the sort critics like to talk about in 10-best lists, will also need to come back.
Industry analysts say that one reason "Spider-Man" has taken in a billion dollars in the midst of a pandemic surge is that its audience skews young and male. That's the crowd least likely to avoid movie theaters because of COVID.
Older audiences have been more cautious. And as a result, a lot of films targeted at folks over 25 - well-reviewed, theoretical crowd-pleasers - haven't had crowds to please. What are known as event films have been doing just fine, though. With help from Marvel, James Bond and the "Fast And Furious" crowd, this year's box office is more than double last year's, and the film industry analysts at Gower Street Analytics are projecting those numbers will double again in 2022 with such potential blockbusters as "Black Panther 2"...
...Not to mention the first of several long-awaited "Avatar" installments. If box office does double next year, that would get worldwide attendance back to roughly 80% of pre-pandemic levels. To get back to full strength, attendance at some non-event films, the sort critics like to talk about in 10-best lists, will also need to come back.