Theaters should communicate with people when they have to do things that people don't like. For example, there could be a card that comes up at the end of the ad package that says "Thank you for watching the foregoing ads. They help pay our expenses, and help keep us from raising prices. Enjoy the show!"
Heck even my Ford pickup has a Sony logo (which is really an ad) come up on the little screen when I turn on the stereo. The same logo (ad) appears on the dashboard speaker grille. I'm sure Ford collected a a bit of a fee from Sony for allowing those logos (ads) to appear in their vehicles. Whether they passed the savings along to the consumer is another guess.
Heck even my Ford pickup has a Sony logo (which is really an ad) come up on the little screen when I turn on the stereo. The same logo (ad) appears on the dashboard speaker grille. I'm sure Ford collected a a bit of a fee from Sony for allowing those logos (ads) to appear in their vehicles. Whether they passed the savings along to the consumer is another guess.
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