Originally posted by Darin Steffl
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Wash hands frequently. Let customers see you do it as much as possible. Almost to the point of making a show of it.
It was my policy to wash hands whenever you step behind the concession stand even if you were only selling boxed candy.
When I worked at the Tom Ridge Center, it was a single screen, one man show. You did everything; Tickets, usher, concession and booth. I would often sell tickets and popcorn to the same customer then take out their trash, afterward. Because it was a tourist venue before being a movie theater, a lot of people would just bypass the concession stand and go straight to the theater without buying. Washing my hands and making a show of it was my little trick to get people to stop at the concession stand and buy something.
I did a little experiment. After selling tickets, I went to the concession stand and counted the number of people who went straight to the theater or stopped at the stand. I would either wash my hands and make sure they saw me do it or just do it quietly without being noticed. When people saw me wash up, about half those people who bypassed the stand actually stopped and bought something.
I don't know whether people stopped at the counter because they felt, somehow, obliged because they saw me getting ready or whether they felt better about buying food when the person selling washed up first but, either way, more people bought when they saw the person washing.
Doing that, I actually had several days when 100 out of 100 people who watched the movie also bought concessions.
It was a small theater. 100 tickets sold in a day is a good haul.
So my suggestion is to wash up as frequently as you can and make sure that people see you do it. Wash every few minutes if you can, even if it's just to rinse and dry with a paper towel. Many concession stands have a hand sink in view of customers, anyhow. I'm sure that it's just for reasons I stated above... so people can see you wash.
With this virus going around, it's even more important to wash your hands as frequently as possible and to make sure people see you do it. It will help you with your problem about handling popcorn bags, it'll make your customers feel better and, maybe, it will increase your popcorn sales.
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