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Sony buys Alamo Drafthouse

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  • Sony buys Alamo Drafthouse

    Here.

    Sony Pictures Entertainment Acquires Alamo Drafthouse Cinema

    Thu, 06/13/2024 - 10:00 -- Nick Dager

    As has been widely reported, Sony Pictures Entertainment has acquired Alamo Drafthouse Cinema, the companies said Wednesday. Included in the deal is the genre film festival Fantastic Fest. Sony said it will continue to accept content from all studios and distributors at the dine-in theatres.

    Alamo Drafthouse was founded in 1997 as a single screen, family-owned repertory theatre in Austin, Texas, and has grown to 35 locations in North America.

    “We are beyond thrilled to join forces with Sony Pictures Entertainment to expand our company vision to be the best damn cinema that has ever, or will ever, exist now in ways we could only ever dream of,” Alamo Drafthouse founder Tim League said in a statement. “They have a deep respect and understanding of cinema’s ability to both drive growth and create lasting cultural impact which aligns perfectly with everything Alamo Drafthouse stands for.”

    Alamo Drafthouse has seen its ups and downs over the years. In March 2021, the company filed for Chapter 11 bankruptcy, closed some locations and canceled plans to open new ones. Alamo emerged from bankruptcy at the end of May 2021, under the ownership of League, Altamont Capital Partners and Fortress Investment Group. Michael Kusterman, a former executive at Caveman Foods, was named Alamo CEO. He will remain, heading the newly established Sony Pictures Experiences division.

    Last year following the frenzy of Barbenheimer, employees at the Alamo Drafthouse in Manhattan and Brooklyn voted to unionize. Similar efforts were attempted at locations in San Francisco and Austin and were met with resistance from the leadership.

    For many years, Hollywood studios could not run movie theatres and control what was played on those screens following a landmark antitrust Supreme Court case in 1948 that outlawed practices like block booking,”in which studios required theatres to book a bundle of their films. Each of the major studios entered into a consent decree with the Department of Justice, known as the Paramount Consent Decrees, which required the major studios that owned theatres at the time to either divest distribution operations or their theatres.

    Conflicts between Hollywood studio business practices and the federal government go back to the early 1920s, over concerns about vertical integration and the monopolization of film production and distribution. In the 1930s and 1940s, most first-run movie theatres had only one screen.

    Distribution and exhibition have undergone vast changes since the days of the Paramount Consent Decrees, including the proliferation of multiplex theatres that show films from different exhibitors throughout the day and the advent of television, home video and streaming. The separation mandate officially went away in 2020 when the Paramount Consent Decrees were terminated.

    Now Netflix, for instance, owns several theatres in New York and Los Angeles, and the Walt Disney Co., which was not part of the original big eight in the 1940s, owns and operates the El Capitan in Los Angeles. Movie theatre chains have also stepped outside their lane recently, with artists like Taylor Swift and Beyoncé partnering directly with AMC Theatres to distribute their concert films.​
    As the article notes, this is the first significant "reintegration" development (movie production company + theater chain) since the ending of the Paramount Decree, as distinct from a studio picking up or building the odd theater here and there.

  • #2
    I wonder if any of the old Loews Theatre gang is still around to help Alamo out. Maybe we will see some Columbia 35mm film classics being shown at their new Drafthouse theatres. that have 35mm projectors.

    Hope some tech Sony guys can visit the Drafthouse New Mission Theatre in San Francisco and fix their white lights on the ceiling that flicker plus put some color bulbs on the stage curtains and use them more. Sony must have some smart tech lighting people that can also fix the two organ grills lights with different color LED bulbs.

    Their insurance people need to add brighter lights on the upstairs lobby stairs, very dark needs to be re lit with brighter bulbs.

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    • #3
      I'm not sure how to feel about this. My problem with too much "vertical integration" is pretty obvious. Also, I'm not sure how committed Sony will be to this business. You've seen those big conglomerates acquire and sell businesses like they see fit.

      I'm also trying to figure out how the Alamo Drafthouse business fits within the bigger picture of a company like Sony. Sony usually only focusses on the biggest markets, while Alamo Drafthouse is more of a boutique cinema chain... Somehow, it doesn't make sense to me.

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      • #4
        Originally posted by Marcel Birgelen
        Sony usually only focusses on the biggest markets...


        Sony Pictures Classics has been an established name in arthouse/niche market distribution since the 1990s, so in that respect ADH is a good fit, given that its integrated mainstream, arthouse, and rep/re-release programming as part of its brand.

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        • #5
          Will Sony restart production on their projectors to equip these locations? I kid, I kid!

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          • #6
            This is now reported as a done deal. However, Sony has not had a great track record of owning theatre circuits...

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            • #7
              Originally posted by Marcel Birgelen View Post

              I'm also trying to figure out how the Alamo Drafthouse business fits within the bigger picture of a company like Sony. Sony usually only focusses on the biggest markets, while Alamo Drafthouse is more of a boutique cinema chain... Somehow, it doesn't make sense to me.
              My guess is differentiation. Everyone else has a streaming service, we have a cinema circuit! (Never mind that they have a streaming deal with Netflix which isn't widely talked about). That should ingratiate them film cinema purist filmmakers.

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              • #8
                Originally posted by Leo Enticknap View Post
                [/B]

                Sony Pictures Classics has been an established name in arthouse/niche market distribution since the 1990s, so in that respect ADH is a good fit, given that its integrated mainstream, arthouse, and rep/re-release programming as part of its brand.
                Interestingly enough, Sony Classics broadly speaking tend to focus on foreign language and period drama type films, which don't tend to play to the Alamo crowd who aggressively market their "cinebro" culture and associated "edgier" films. They market the hell out of A24 and Neon stuff, but it's extremely rare for a Sony Classics movie to play at any of the four Alamos in my area. I expect that will change.

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