Went to see Spielberg's WEST SIDE STORY this weekend. It played in Regal's larger room, probably about 200 seats and I was surprised that there were about 20 people at the 7pm show on a Friday night. But what really surprised me and not in a good way, was that Regal Cinema Corp now seems to favor just letting letterboxing be the normal, no matter the original aspect ratio -- back bars on the screen -- just like at home. Not only letterboxing for scope, but for EVERYTHING. In other words, no matter that the aspect ratio, bars would AWAYS be visible. And then there was the bizarre two trailers which for some reason were totally "boxed," as in -- on all four sides -- with black bars.
Remember when we spent incredible amounts of energy to make sure plates were properly filed and masking motor stops were properly set to insure that each film format was presented PROPERLY MASKED? Remember when, if you saw a frame line sneaking out from the top and bottom of the masking of a hard masked 1.85 image, we'd effing FREAK OUT...dig out the 35PA and new plates and fix it? Well seems like the very idea of proper masking is Gone With The Wind in today's commercial cinemas. So I guess Regal has once again lowered the bar on presentation. And BTW, for that MUSICAL, the sound was MUCH too low, and that is not the opinion of Uncle Frank who is cuing up to get his first hearing aid, but of my nephews who are half my age and also students who are even younger. No masking, but by George, put in those giant faux leather recliner (head and hand crushing) power seats!
So what is the goal of showing a letterboxed image? Do the wine, brie and botox suits actually WANT the audience to feel like they are watching a DVD on a TV screen? Is that the feel they are going for? And do they think the recliner chairs somehow will make up for that feeling? Do they WANT me to stay home and wait for films to come to video release? Given the number of people in that theatre on a prime movie-going night and only on the second weekend of release, it certainly seems like they are getting their wish! Because at home I've got recliners; at home I've got a bright, well lit screen that is, when the lights are down, relatively the same proportionate size as that Regal screen, and at home, my sound system is a lot better as i can easily hit the proper reference level. Oh yeah, and at home, I don't have to worry about when the last time MY recliner was sanitized for viruses or disinfected for lice and bedbugs.
Remember when we spent incredible amounts of energy to make sure plates were properly filed and masking motor stops were properly set to insure that each film format was presented PROPERLY MASKED? Remember when, if you saw a frame line sneaking out from the top and bottom of the masking of a hard masked 1.85 image, we'd effing FREAK OUT...dig out the 35PA and new plates and fix it? Well seems like the very idea of proper masking is Gone With The Wind in today's commercial cinemas. So I guess Regal has once again lowered the bar on presentation. And BTW, for that MUSICAL, the sound was MUCH too low, and that is not the opinion of Uncle Frank who is cuing up to get his first hearing aid, but of my nephews who are half my age and also students who are even younger. No masking, but by George, put in those giant faux leather recliner (head and hand crushing) power seats!
So what is the goal of showing a letterboxed image? Do the wine, brie and botox suits actually WANT the audience to feel like they are watching a DVD on a TV screen? Is that the feel they are going for? And do they think the recliner chairs somehow will make up for that feeling? Do they WANT me to stay home and wait for films to come to video release? Given the number of people in that theatre on a prime movie-going night and only on the second weekend of release, it certainly seems like they are getting their wish! Because at home I've got recliners; at home I've got a bright, well lit screen that is, when the lights are down, relatively the same proportionate size as that Regal screen, and at home, my sound system is a lot better as i can easily hit the proper reference level. Oh yeah, and at home, I don't have to worry about when the last time MY recliner was sanitized for viruses or disinfected for lice and bedbugs.
Comment