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We make in-house slides for specific events in the correct aspect ratio (ex., the backdrop for an intro). For paid advertising it’s impractical to scale the slides for multiple formats, and unrealistic to expect the sponsors to provide anything besides 16x9, so that’s what we use for everything.
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In general, from my experience in working with pre-show advertisers. They are all done in Flat, as most ads are 1. re-used TV content, fitting Flat best. OR 2. using inexpensive video creators who 99% of the time are doing TV 1920x1080, getting them to do scope typically confuses these guys. So best to just let them make it the way they know, as they do it on the cheap, so need to use processes they know well.
5.1 audio is hard enough. Most of the time, the audio ends up being stereo to a basic 3 channel mix, separating voice frequencies to the middle channel mostly. Using common plugins.
Pre-show creation wise. I would suggest you get Resolve Studio. It can make stills, easily add fades ETC. and mostly because it renders 8x faster then DCP-O-Matic. The only problem with it is it has too many buttons, and knowing/learning the ones you need can be challenging.
But it is a good point about how, most films are Scope now. So a push into Scope preshows is an interesting one. But I feel will not get far as.. All other production tools and companies are far more confitable with good old HD. And production of the pre-show ad is not trivial or inexpensive. Not for what people expect these days as a minimum.
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